Assessor Resource
BSBMKG520
Manage compliance within the marketing legislative framework
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the skills and knowledge required to comply with the legislative structure of the marketing industry and use this for competitive advantage.
It applies to individuals who work across a variety of industries and who possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.
A sound working knowledge of the legal environment in which marketing decisions are made is essential to protect a business from litigation, and individuals in these roles must competently discuss legal issues with specialists, but do not make legal decisions independently.
An in-depth understanding of the legislative operating environment also informs the development of marketing strategies.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
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